MORE ABOUT ME

Adam Longley is a UK national with deep experience of marketing and program management at a global level within start-up, medium and large multinational companies. Internationally minded, having worked and lived in Europe, North and South America and Asia, with a constantly curious approach, always looking for patterns and angles others may have missed.

 

Education

MSc Computer Science and Artificial Intelligence · Northumbria University (Graduation 2026)

Executive Master of Business Administration (MBA) · Imperial College, London – London, UK

Post Graduate Diploma in Management · Sheffield Hallum University – Sheffield, UK

Bachelor's in Politics (II.1) · University of York – York, UK

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Areas of Expertise

Marketing Strategy Development                                                                                Product Development & Launches

Medical SaaS and SaaMD                                                                                              Physical Products and Services

Requirements Development and Definition                                                                             Market Insights & Analysis

Negotiations & Cost Control                                                                                                     Stakeholder Engagement

Design Input/Output risk and Business Case Trade Offs                                    Market Expansion / Value Management

Omni-Channel Marketing Collateral and Campaign Development                                        Full Marketing Mix Delivery 

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I am experienced in working with remote teams, and demonstrated commercial success in upstream and downstream product management and marketing roles and product launches at a country (UK and US), regional (projects in EMEA, LATAM and AsiaPac) and global level. I have extensive experience of work in therapeutic areas of sepsis, antimicrobial stewardship and infectious diseases.

As an accomplished professional with extensive experience leading high-performing teams as well as formulating sales and marketing strategies I excel in amplifying bottom-line growth. I have demonstrated success in using innovative approaches and smart business decisions to define market positioning and achieve targets. I have expertise in developing commercial, sales, and marketing strategy, improving corporate procedures, and identifying and leveraging new market opportunities.

I am skilled in upstream marketing, as well as designing and implementing marketing campaigns, gathering and analyzing information, customer engagement, and delivering training to  sales/marketing experts.