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UPSTREAM MARKETING
Helping you to deliver the optimal product, service or mix
to exceed your customers' and patients' needs.
INSIGHT AND SOLUTION DEFINITION
Market Trend Assessment and Needs Analysis
Market Sizing and Segmentation
Competitive Analysis
Product Evolution Pathway Options
Business Case Development and Risk Analysis
REQUIREMENTS ENGINEERING
Customer and User Need Research - Use Case Definition
Management of Ideas
Translation of Need to Defined Requirement
Risk/Benefit Trade Off Analysis
Proposal Documents for Minimum Viable Product or Service
NEW PRODUCT INTRODUCTION
Product Launch Package Development
Segmentation, Positioning and Messaging
Multi or Omni Channel Marketing Campaigns
Marketing Training
UX /XD WITH CUSTOMERS
User Experience (UX) Testing
Problem Validation
Use Case Testing
Solution Validation
DOWNSTREAM MARKETING
Helping you deliver on your commercial goals
PRODUCT LAUNCH
Local Market Segmentation
Clinical Marketing Customer Focus
Local Business Plan Development
Sales Capabilities Planning
STAKEHOLDER ENGAGEMENT
Market Research Objectives and Definition
KOL Influence Mapping
Speaker Bureau Activation
MARKETING STRATEGY AND SALES COLLATERAL
Sales and Marketing Collateral
Multi or Omni Channel Marketing Campaigns
Brand Storytelling