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EXPERIENCE

Global Director of Marketing and Product Management

Seasoned commercial leader with deep experience of marketing and product management in Diagnostics, Med Tech and Point of Care technologies.

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Experienced strategic thinker with a track record of delivering commercial goals.
Adam has a deep experience of marketing and program management at a global level within startup, medium and large multinational companies. He is also experienced in working with remote teams, and demonstrated commercial success in upstream and downstream product management and marketing roles and product launches at a country (UK and US), regional (projects in EMEA, LATAM and AsiaPac) and global level.

With diverse experience in healthcare in provider, payer and vendors (pharma and diagnostics), Adam has demonstrated the ability to grasp complexity, distill inner truths and motivate teams across matrix organizations to deliver profitable growth at a subsidiary, regional and global level. His time spent leading high-performing teams as well as formulating sales and marketing strategies to amplify bottom-line growth. Demonstrated success in using innovative approaches and smart business decisions to define market positioning and achieve targets. Expertise in developing commercial, sales, and marketing strategy, improving corporate procedures, and identifying and leveraging new market opportunities.

CONSULTANT AND OWNER,
CULDRAIN CONSULTING, UK

November 2020 - present

Leveraging a long career in Diagnostics, Medical Devices, Lifesciences and health service delivery to help companies in the development and commercialization of new products and services.

GLOBAL SENIOR PRODUCT MARKETING MANAGER,
ELEKTA, UK

June 2024 - October 2024

Product launch and upgrade planning.

ASSOCIATE DIRECTOR MARKETING AND PRODUCT MANAGEMENT,
INFLAMMATIX, UK

May 2021 - February 2023

Responsible for marketing input to late stage development, market preparation and commercial readiness in the US and UK. Working in fast-pace and globally dispersed, multi-disciplinary teams in a Series D funded California based startup, consistently made major contributions to Development and Launch Core Teams.

MARKETING DIRECTOR, 
BIOMÉRIEUX, UK

July 2020 - October 2020

Provide strategic commercial leadership expertise in formulating business development and expansion strategies for Northern Europe.

MARKETING DIRECTOR, ENTERPRISE BUSINESS, 
BIOMÉRIEUX INC, USA

November 2018 - June 2020

Devise comprehensive sustainable strategy for antimicrobial stewardship and high medical value biomarkers leveraging analytics/informatics in the US. Analyze market trends and uncover lucrative business opportunities, ensuring seamless and smooth running of business operations.

MARKETING DIRECTOR, IMMUNOASSAY FRANCHISE, 
BIOMÉRIEUX INC, USA

January 2015 - November 2018

Drive wholistic commercial approach to high medical value biomarkers into the US market. Lead the US marketing team, examined the needs of new staff members, recruited competent professionals, delivered training, and developed the staff members via mentoring into regional and global roles. Oversaw various marketing programs, Advisory Boards and projects, supporting overall sales efforts to clinical customers.

GLOBAL SENIOR MARKETING MANAGER, 
BIOMÉRIEUX, USA

August 2013 - December 2014

Headed business operations for the development of the Immunoassay business in the US, launching a new
analyzer into the US market. Facilitated exchange and mutual understanding of the US IA market landscape.

GLOBAL SENIOR MARKETING MANAGER, 
BIOMÉRIEUX, FRANCE

June 2011 - July 2013

Steered overall commercial operations in the development and pre-launch phases of a Point of Care Immunoassay joint venture with Philips Healthcare Incubator. Collaborated with various high-performance and multicultural experts from core, joint medical/marketing, and go to market teams along with leading professionals to ensure uninterrupted business operations. Implemented innovative changes in prevailing projects, representing the voice of the customer internally and with Joint Venture partners.

GLOBAL MARKETING MANAGER,
ROCHE DIAGNOSTICS, SWITZERLAND

January 2008 - June 2011

Lead the development and global launch of cobas IT1000 middleware V2 and defining strategy for cross portfolio solution selling of Roche Diagnostics Point of Care platforms.

MARKET MANAGER - UK & IRELAND/EMEA,
ROCHE DIAGNOSTICS, UK

January 2005 - December 2007

Drove the medicalization of the sales and marketing approach to the Point of Care portfolio. Developed and launched an integrated e-learning course for customers that became a global product.

HEALTHCARE BUSINESS MANAGER,
ELI LILLY, UK

January 2002 - December 2004

Drive the managed entry of new acute drugs and indication into the acute hospital sector. A field based, sales and business development role, that included managing the commercial contracts with hospital trusts.

  

PROJECT MANAGER SERVICE DEVELOPMENT,
HAVERING PRIMARY CARE TRUST, UK

2001 - 2002

STRATEGIC PLANNING MANAGER,
BARKING AND HAVERING HEALTH AUTHORITY, UK

1998 - 2001

COMMISSIONING MANAGER, WOMEN AND CHILDREN'S SERVICES,
CAMDEN AND ISLINGTON HEALTH AUTHORITY, UK

1997 - 1998

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